A simple check in the registry could have prevented the following problem from ever occurring.
The Scottish Whisky company Glencairn opposed against Chivas’ mark based on its English trademark registration, which concerned a label with the word CHIVALRY. Glencairn won the case. Similarity between an image (label) and a word (slogan) is possible. This is particularly the case if the earlier mark plays an important role in the overall impression of the brand. In this case, the whole idea is based around the slogan and around the word CHIVALRY. The average consumer may therefore think there is an economic link between the two brands (indirect confusion).