The complainant states that wild animals have nothing to do with mascara. Animals must not be exploited on television, they belong in the wild and not on a leash.
The Chairman of the complaint stated that based on the commercial, there is no animal abuse. Maybelline also presented a statement from the Animal Anti Cruelty League. The commercial is set in South Africa in a shelter for injured and rejected animals. These animals are completely domesticated and have been handled with care. There is no absolute prohibition to work with animals in commercials. The complaint is therefore unfounded.