War for a cup of coffee - European trademark oppositions

Deac sells CAFEMA coffee to companies in the Netherlands. COFFEMA produces coffee machines for the professional market. In order to protect its trademark rights COFFEMA seeks to register her name as a trademark with the European authorities. Deac opposed this action, stating that coffee and coffee machines are so connected, that the market may think that the products originate from the same company.  

The court agrees, which is striking. Previously, the European Court had ruled that even wine and glassware were not sufficiently connected with each other.
The Court specifically mentions this case but suggests that in order to prepare coffee from Deac a coffee machine is needed. Therefore, this time there is a stronger connection between the goods. The goods are complementary and the brands sufficiently similar in the opinion of the court, so much that confusion is expected. Therefore, a ban on the use of the name brand for COFFEMA for coffee machines, and for use as the company name, followed.


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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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