Rightly so, ruled the Benelux trademark authorities. The logos vary, but there are also some similarities. Foremost, the word RED in both brands.In addition, both contain animal logos. The RED BULL logo has two red bulls charging each other, while the disputed logo has two dragons who are about to attack each other. These animals are associated with strength, virility and unequalled power. On the other hand, there are some remarkable differences. Therefore, the marks are deemed visually, aurally and conceptually similar but only to a small extent.
Confusion implies some interdependence between the similarity of the marks and the similarity of the products. This case is about identical products. Because the products are identical, which compensates for the low degree of similarity between the signs, the trademark authorities decided to refuse the logo RED DRAGON.