Back in the 1980’s Madonna scored a worldwide hit with her single “Material Girl”. In almost all English speaking countries, and in most non-English speaking countries, the single landed a number one spot on the hit parades. Fast forward to 2010 as Madonna decides to launch her own clothing line MATERIAL GIRL. The clothing is inspired by fashion trends from the 80’s and will be sold exclusively at Macy’s.

Unfortunately for Madonna it became clear that LA Triumph has registered the trademark MATERIAL GIRL in 1997, for clothing. A subsequent court case followed, which is still pending. The claims made were: infringement of trademark rights, immediate cessation of all sales under this trademarks and that all profits should be transferred.


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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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