Importance of registration logos - similar to Lonchmaps figurative mark

In clothing and fashion accessories logos play an important role. Consumers often recognize product snot only by their name, but also by their labels. The visual element is therefore extremely important. If the logo is a clear and recognizable picture, it is advised to seek protection for this.

For example LONGCHAMP has not only registered its word mark, but also its logo with the galloping jockey (for leather and clothing). When INAYA (with a galloping jockey) applies for trademark protection, LONGCHAMPS successfully opposes this, based on her trademark. Both images contain a black and white depiction of a galloping horse, with a jockey that is bent forward quite steeply, with a hat on his head. The fact that the logo is normally used in combination with LONGCHAMP is not relevant. The comparison is between the trademarks are registered/applied. The older trademark is also registered for clothes. Consequences: for part of the goods INAYA’s logo will not be registered.


Latest news
Hakuna matata and colonialism
Trademark BIG MAC not used ???
Abcor recommended as Dutch experts in the field of Intellectual Property Law
Scent marks & non traditional trademarks
Fees for Filing and Renewal of Trademarks in the Benelux about to change!


MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
Follow Abcor