Hands off of Alexander Wang

Wang is a very successful fashion designer from America. In the Netherlands hij is most familiar because of the fall collection 2014 of H&M. In December of 2011 the name ALEXANDER WANG had been registered by another company. This company also registered other famous designers such as Isabel Marant, Pierre Hardy and Guiseppe Zanotti. Trademark rights are created by registration. However, this does not mean anyone can simply register the name of a celebrity.

Wang does not like his name registered by someone else and takes action. He claims that the trademark has been registered in bad faith. Authorities usually assume that an applicant acts in good faith, but not this time. At the time of registration Wang was all over the news. The applicant could not give an explanation why, out of all names in the world, he chose Alexander Wang, and those of other famous designers. He also could not give any reason why the trademark has been applied for products that were fashion related. His only defense, which was “a coincidence” was not enough. The trademark is therefore annulled.


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MENTOS has been selling chewing gum under the name MENTOS PURE FRESH for several years. In order to protect her rights MENTOS has registered the following trademarks: the logo MENTOS PURE FRESH, the logo MENTOS PURE FRESH 3 and a figurative depiction of the word PURE. Defendant sells chewing gum under the trademark DENTYNE PURE and has registered its logo as a trademark. Infringement or not?
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