When Glamorous introduces T-shirts on the markted, Chanel immediately goes to court. The court is very clear in its verdict. Chanel is a famous fashion brand and enjoys a wide scope of protection. Images of Coco Chanel and Karl Lagerfeld will align Glamorous with Chanel. Furthermore, the word CHANNEL (used in “who the fuck is Channel”) is visually and conceptually highly similar with CHANEL. Glamorous clearly wishes to take advantage of Chanel’s reputation and ride the coattail of the well know trademark. By using the text in the way it was done, serious damage to the reputation of CHANEL could occur.
Glamorous is prohibited to continue this infringing act. Furthermore, any profit made by use of this ad must immediately be transferred to Chanel. Any clothing remaining must immediately be destroyed and the legal expenses Chanel made reimbursed (a small E. 15,000). Aligning yourself with the market leader van be lucrative, but always check if there is no infringement in doing so.trademarks