The Dutch Dress campaign by Bavaria has been named the most successful campaign of 2010. In social media, the Bavaria Babes were also the topic of the day. Remarkably Bavaria has never acted in response to their success, which given the hype, is really strange.
 

In February 2011 the Twitter account was still free! Movuz (a provider of mobile beer taps) eventually decided to register the name.
Bavaria filed a lawsuit and demanded that the account should transferred to her. Given the importance of online communications and social media, it is remarkable that at the start apparently nobody checked whether the relevant domain names and Twitter/Facebook accounts are available. And if free, why not immediately registered.